Fall In Love With Your Clients More Than Your Product or Service

I work with a lot of chiropractors.

And, the chiropractors I work with tend to really, really LOVE chiropractic!

They are great at “telling the story”. They read green books and attend technique seminars. They love the spizz seminars and have huge hearts for serving humanity.

But, to be honest, a lot of them struggle in practice. They struggle financially.

I feel like one of the biggest reasons they struggle is because they fail to love their patients as much as they love chiropractic!

Yes, they love their patients, but they love chiropractic more.

The struggle arises in that they really want their patients to “get it”. In fact, many leaders in the profession encourage them to send their patients on to chiropractic college.

Well, I hate to break it to you, but most of your patients don’t really love chiropractic like you do. Hopefully, they love whatever it is they do. They love accounting, or cars, or golf, or law, or insurance, or gardening, or selling cars, or cooking, or whatever!!!

I don’t think my dentist thinks that I “get it” when it comes to dentistry. Sure I go regularly, but probably not as regularly as he would like. I also forget to brush my teeth sometimes. Does that mean I don’t “get it”?

I certainly do not want to go to school to become a dentist. And, quite frankly, I don’t especially like going to the dentist. But, alas, I keep going. Why? Because I know it is the right thing to do, it is good for me in the end and I know my dentist cares about me and is good at what he does.

Here’s the thing… Regardless of what your patients love, and what you love, the bottom line is understanding what they want, what they need, and delivering that.

That is why so many discussions in my Black Diamond Club focus on target market. Before we even consider the product or service, we need to consider our ideal client and target market.

Fall in love with your clients more than your product or service and your business will be easier than you ever imagined!

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One Response to Fall In Love With Your Clients More Than Your Product or Service

  1. Brian February 4, 2016 at 9:55 am #


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